Case study · Chula Cholita
A distinctive brand. Ready for a fast launch.
A fast launch schedule brought the website, ecommerce, brand, content and product photography together for Chula Cholita.
The challenge
What needed to change.
Chula Cholita needed a distinctive online presence on a fast launch schedule. Brand presentation and product content had to come together alongside the ecommerce experience.
Our approach
Built around
the real need.
We kept the work connected across the website, brand, content and product photography, so the launch could move forward with one clear direction.
The brand at the center.
The visual identity and content give the website a recognizable voice, with product photography carrying the same direction into the shopping experience.
A focused launch.
Website and ecommerce work formed one coordinated project, with the fast launch schedule shaping the priorities.