About PlayBig Digital

One agency. Direct access to the people doing the work.

PlayBig Digital is a digital marketing and web design agency in Monterey, California, serving businesses across the Central Coast from Monterey to San Luis Obispo. Scott Seeley founded PlayBig in 2006 and moved the agency to Monterey in 2020. Twenty years in, the idea hasn’t changed: good businesses deserve a fair shot at being seen, and you shouldn’t need to be the biggest name in the market to get one.

How we work

Different disciplines.
Shared responsibility.

PlayBig Digital brings strategy, design, content, search and development together as one coordinated agency team. You work with people who understand the business behind the brief.

We care about how the pieces work together.

A designer should understand the message. A developer should understand the customer’s next step. Search work should reflect what the business actually offers.

That is how we approach a project: shared direction, direct collaboration and connected decisions. You shouldn’t have to manage the space between the disciplines.

Why one agency instead of five vendors

You’ve probably dealt with this before: a designer who makes something beautiful that doesn’t rank, or a developer who builds a fast site with no idea how to talk about your business.

PlayBig puts strategy, brand, content, search, and development under one roof, so the person building your site understands your customers, and the person writing about your business understands how it needs to look and rank.

You get one point of contact who’s accountable for the whole thing, not five people pointing at each other.

The team behind the work

Scott

Founder

Scott is PlayBig Digital’s founder, leading strategy, design, content, branding and advertising for every client. He started in print design and publishing before moving into digital storytelling, and for 20 years has helped businesses tell their stories through websites, marketing and search.

Local SEO is his superpower, and he loves the game of helping clients become the best answer when nearby customers search.

Christina

Designer

Christina is PlayBig Digital’s designer, shaping the visual identity clients see across their websites, print and social media. An accomplished photographer and illustrator, she creates original imagery and social content that makes each brand its own.

A true color whisperer, she also builds the palettes that give each brand its look and feel, and brings sharp insight to branding, messaging and user experience, testing every site from the customer’s point of view.

Andrew

Web Developer / Designer

Andrew manages web development for PlayBig Digital, building and maintaining client websites in addition to marketing design and video production.

He turns designs and SEO strategy into live pages, handling site builds, on-page implementation and the technical updates that keep client sites running and optimized for search.

Jacob

Geo / Maps Specialist

Jacob is PlayBig Digital’s Geo/Maps Specialist. He helps clients show up in local search and Google Maps by building citations, finding relevant local links and keeping Google Business Profiles accurate and consistent.

He also strengthens each client’s geographic relevance so they rank in the areas they serve.

What each part of the team does for you

Marketing strategy

Figures out what your business needs first and keeps every later decision tied back to that. We look at your customers, competitors and current marketing to decide where to focus. That direction becomes a practical scope, with priorities and a way to evaluate the work.

Brand and design

Creates the look customers remember and recognize wherever they see it. We bring your logo, typography, color and imagery into a consistent identity. The same thinking carries from your website to advertising, social media and printed materials.

Content and search

Makes sure your business shows up consistently across the web and actually explains what you do. We turn your knowledge into useful service content and connect it with accurate business profiles and relevant local citations. Customers and search systems get a clearer picture of your services and the places you serve.

Development & support

Builds the site itself and keeps it running after launch. We connect the design to responsive pages, useful forms and the tools your customers need. Domain setup, hosting, content updates and technical care stay part of the same conversation.

Marketing implementation

Puts the agreed work into action across your website, search presence, advertising and social media. We coordinate creative, publishing and campaign destinations so the message stays connected. As the work runs, we review the useful signals and make adjustments with you.

None of this is a menu you have to manage piece by piece. It’s one team working from the same plan.

Simplicity makes room for clarity

Make the important things easier to see.

Your customers shouldn’t need to work out what you do, why it matters or how to take the next step.

We bring a fresh perspective to your story, then give the message, design and technology a shared purpose. The same care carries into illustration, photography direction and printed materials when the project calls for them.

Connected to our community

Local relationships.
A shared commitment.

Find PlayBig in the business communities we’re part of.

View our member profile

2025 & 2026 Business Excellence Awards finalist
Advertising, Marketing & Media Services

See the 2026 finalist announcement

The PlayBig idea

Good businesses deserve to be discovered

You don’t need to outspend the biggest competitor in your market. You need the right strategy, applied consistently. That’s what PlayBig™ means: using the tools available to compete and win, regardless of size.

PlayBig is based in Monterey and serves the Central Coast from Monterey to San Luis Obispo. We’re not limited to one industry, and we bring an understanding of your customers and community to each project.

See who we work with

A few things you might be wondering

Before we talk.

Who will I work with?

You’ll work directly with Scott and the specialists on your project. We set up your day-to-day contact when we scope the work.

How will I see the work as it develops?

We share drafts and direction at agreed points along the way. Your feedback shapes the next round before anything moves further into production.

Where is PlayBig located?

Our office is at 288 Pearl Street, Suite 333, in Monterey, California. We work with businesses across California’s Central Coast, from Monterey to San Luis Obispo.