Case study · Rental Depot
Local search, ad landing pages, social media, print and in-store video keep a three-location rental brand consistent from Monterey to San Luis Obispo.
The challenge
A Monterey contractor, a Paso Robles vineyard crew and a San Luis Obispo homeowner search differently. Each Rental Depot store needed to compete locally while the brand stayed consistent. Seasonal brush clearing, construction cycles, weekend projects and holiday closures also demanded timely messaging across all three locations.
Our approach
We connect the local presence of each store to one recognizable brand, then carry that message from search and advertising to the rental counter.
We manage a Google Business Profile for each location, with regular posts, photos and updates. Relevant local and topical accounts, profiles and memberships connect each store to its community, including involvement such as sponsoring Taste of Pismo with an aerial lift.
Construction yellow on black and “Rent it. Use it. Get it done.” carry across marketing materials. We developed and apply a consistent brand system across social media, ads, print, landing pages and in-store screens.
Short equipment videos and posts for Facebook, Instagram and YouTube range from contractor spotlights to weekend DIY and defensible-space reminders. Meta and Google campaigns are targeted by market and audience.
Lead capture landing pages connect ad clicks to the right equipment, nearest store and a quick way to reserve or call. The mobile experience is designed for someone browsing from a job site. These campaign pages complement Rental Depot’s existing primary website.
Retargeting postcards keep the business in front of customers between projects. Lobby videos, banners and in-store collateral introduce equipment and services while customers wait at the counter.
The result
California Horizon Tours
A redesigned website, recovered business profile and connected marketing, including a Google Ads campaign and a dedicated private-tour landing page.
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Indoor Comfort Systems
A connected website and marketing program for a Huntsville HVAC company, from service content to Google and Meta campaigns.
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AMT Huntsville
A fast, media-rich WordPress site that gives a Huntsville defense and aerospace manufacturer a credible tool for reaching prime contractors and government buyers.
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