Case study · AutoVIA
A one-page website and brand transition that moved a veteran automotive design recruiter into classic car appraisal, built to the founder’s vision.
The challenge
Bill Barranco’s career spans automotive design, TV production and recruiting design talent. When he closed his studio to return to classic cars, AutoVIA needed to speak to owners, dealers and buyers seeking a defensible vehicle value, not automotive design executives. Bill also had clear preferences for every image, video and word.
Our approach
We shaped a focused website around Bill’s expertise and eye, preserving his history while making the new appraisal service easy to understand.
The original design-recruiting website was preserved and linked from Bill’s story, keeping decades of industry credibility connected to the new business.
An original single-page WordPress site explains the vehicles AutoVIA appraises, how the service works, who Bill is and what it costs.
Inspection, photography, market research and the final PDF report each have a place. Bill’s own photos show hinges, suspension, interiors and undercarriages, alongside a gallery of the mid-century cars he knows best.
We worked with Bill on the images, video and copy, then established geographically and topically relevant profiles and listings, including Google Business Profile, to support discovery along the Northern California coast.
The result
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Indoor Comfort Systems
A connected website and marketing program for a Huntsville HVAC company, from service content to Google and Meta campaigns.
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